MUMBAI: Bhaskar Group's My FM has launched in Kota, taking its tally to 16 FM stations across the country.

My FM is already operational in places that include Jaipur, Chandigarh, Jalandhar, Ahmedabad and Bhopal.

94.3 My FM business head Harrish M Bhatia said, "94.3 My FM offers exclusive FM radio network of five stations in Rajasthan, which no other radio player can match. Each market in India is a challenge in itself and we are confident of winning the hearts of the people in Kota also."94.3 My FM national programming head Viplove Gupte said, "We've been operating in the region for a very long time and our content has been tailor-made to meet the taste and preferences of listeners here."