MUMBAI: The Radio initiative from Adlabs Films Pvt. Ltd, BIG 92.7 FM has added a station in Hissar, which marks the 13th station of the network. Currently it is playing back to back music and would soon entertain the city with its mix of programmes.

Commenting on the station`s entry into Hissar, Tarun Katial, COO, BIG 92.7 FM, said "We have been receiving very encouraging responses from all the cities where we have launched in so far. We are very excited about launching in the city of Hissar and we want the tunes of BIG 92.7 FM to echo across the length and the breadth of the country.

The programming mix of the station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are eagerly looking forward to entertaining the city of Hissar. We are sure the city will welcome us with open arms and will enjoy the programmes on our Station."

With all its offerings put together, BIG 92.7 FM promises lesser clutter and richer reach by offering a super combination of wider coverage and better frequency.

In the first phase of station launches, BIG 92.7 FM set up in the cities of Delhi, Hyderabad, Chennai, Kolkata, Bangalore, Mumbai, Jammu, Srinagar, Aligarh, Jhansi & Bikaner. The second phase of launches will see BIG 92.7 FM to several mini-metros, taking the total count of to 45 Stations and making it the BIGGEST private FM network in the country!, states the release.