MUMBAI:Big 92.7 FM is set to launch its Pondicherry station shortly.The launch of Big FM in Pondicherry will mark the entry of the first private FM station in the city. The station will commence an RJ Hunt 30 June 2007 to find suitable radio jockeys, who will drive different shows. Interested candidates can get in touch with Big 92.7 FM`s Chennai office at 044 39183608 or send an email to nelson.venkatesan@big927fm.com to enter the fray.In the first phase of its launches, Big 92.7 FM set up Stations in the cities of Delhi, Hyderabad, Chennai, Bangalore, Mumbai, Jammu, Srinagar and Aligarh. The second phase of launches has taken BIG 92.7 FM to several mini-metros including Jammu, Srinagar, Aligarh, Jhansi, Bikaner, Chandigarh, Bareilly, Hissar, Bhubaneshwar, Guwahati, Jalandhar, Goa, Bhopal, Vadodara, Kanpur and Rajkot at the end of which, the total count will be taken to 45.

Big 92.7 FM, with its tag line "Kekkalam Pesalam Life Kondadalam", plans to have content that impacts listeners` lives in a positive way. To ensure the highest aspirational appeal and connect, with its listeners, BIG 92.7 FM has signed on Kollywood star Asin as its brand ambassador. Says Big FM COO Tarun Katial, "While the metros are ideal to establish brand recognition and recall, some of the mini-metros are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners. It is our endeavor to attract the local audiences and build a brand that connects at the grassroots. Credibility, Relevance and Aspiration are our pegs for content as a product that reaches into every home and is of relevance to every listener. There will be high amount of interactivity on the station and we will use it as a platform for consumers, taking on issues that are word of mouth and bring listener emotions to the fore. By mid 2007, we will be present across India from Srinagar to Trivandrum and Surat to Guwahati."