MUMBAI: Indore has seen two FM radio launches recently with Big 92.7 FM and Bhaskar group`s 94.3 My FM joining the fray.

Big FM Indore is available in the adjoining areas in the 40 square kilometer aerial distance which include Dewas, Mhow, Pithampur, Sanwer, Depalpur and Manpur.

Starting with Sehar at 6 am, Big FM Indore will offer Ye Meri Life Hai, Chal Kalti Maar, Gaadi Number 927, Big Googly and Tandoori Nights.

Big FM director west Vidyuth Bhandary said,"Our radio signals cover the city of Indore and adjoining towns as well, which ensures greater penetration and we are confident of ruling the entertainment space of the people. Our programmes have been put together after much research and understanding of local requirements as it is our endeavor to create content that is relevant, credible and has an aspirational value for the listeners."Meanwhile, the launch of My FM in Indore is supported by the newspaper Dainik Bhaskar`s 360 degree promotions comprising outdoor events, hoardings and fliers. My FM business head Harrish Bhatia said, "After completing the Punjab circle and sizable presence in Rajasthan and Gujarat, it is the turn of Madhya Pradesh. Our team has been working very hard in these markets."

My FM programming head Viplove Gupte said, "This is a launch with a difference. We have already made a mark amongst Indore listeners with a musical performance and are all set to give a voice to them with our listener centric programming."