MUMBAI:Big 92.7 FM has introduced a uniform rate card for advertisers in all its stations across India, which will come into effect from 6 August.

Big FM COO Tarun Katial said, "Our success in our first year of operations is largely attributed to the great support we have received from both agencies and clients. With our 45 station network nearing completion, we recognise the need to offer a simple and effective way of investing in Big FM. This rate card is a step in that direction, easing the process of investing, in a time and age where businesses are so dynamic and there is a need for quick and cost effective solutions."

Big FM VP sales Praveen Malhotra said, "Our rate card has fixed rates for every possible investment option on the Big 92.7 FM network. We have clearly stated buyer benefits, bundles, buy more pay less advantage and most importantly, transparency of rates. The most important thing a rate card can achieve is to reflect mutual trust and confidence. We are committed to being the network advertisers can trust for quality, value and effectiveness."