MUMBAI: Big 92.7 FM Hyderabad has launched `Big Fresher 2007` contest from 24 July, for the college freshers which will provide a platform to showcase their talent and attitude. In association with Hero Honda, Sony and Lifestyle International, Bharatstudent.com is sponsoring the contest.

One male and female will be crowned as the `Big Fresher 2007` on 12 August which is celebrated as `world youth day`. Winners will take home Hero Honda bikes, Sony Handycams and gift vouchers from Lifestyle.

20 contestants will be short listed to create their own blogs on `Young Soul of India` in www.bharatstudent.com`. An on-air and web based campaign will exhort the youth of Hyderabad to log on to the blogs and vote for their favourite contestants.

RJs Sneha, Chetan and Adonica will visit colleges to conduct three rounds of screening. The contest includes `Lifestyle self dabba` where the contestants will have to give a wacky intro in 30 seconds, `Sony Cybershot moments` where contestants will need to spontaneously emote a typical catch phrase, `Hero Honda slow biking` which is a test of biking skills and `Bharatstudent.com rapid fire` which is rapid fire test the contestants ability to think on their feet.

Big FM Hyderabad station director Ashwin Padmanabhan said "Through this activity the youth of the city have the perfect opportunity for fame and recognition and in line with the Big FM philosophy of Life Banao."