MUMBAI: Big FM is the radio partners for the third season of Nach Baliye on Star Plus. The celebrity reality dance show will kick off on 21 September at 9 pm. The radio station will provide access to the participants and all behind the scene scoops on the sets. Big FM has designed special package to promote the show.

As part of the special programming, it will have a show around dance music theme on every Sunday. Besides the radio station will also have interviews with judges and hosts, air un-censored content featuring gossip and controversies and behind the scene stories.

Big FM has also lined up a slew of on ground activities to promote the show. Big FM VP marketing Anand Chakravarthy said, "We are excited to be partnering with one of the most popular dance reality shows on television, Nach Baliye 3. Given the high level of consumer interest in this show, our on air integration is sure to provide entertainment unlimited. In line with our brand promise of Life Banao! our listeners now have the opportunity to stay connected to their favourite show and all that`s happening around it by tuning into Big FM. We have some great content planned, delivering a wholesome entertainment package. The time has come, to hear them dance."

Star Plus VP marketing and communication Prem Kamath said, "We are delighted to be partnering with Big FM for such an initiative. They are the biggest network today and we are very excited about the offerings and the whole content innovation that Big FM will provide for Nach Baliye 3. With the listenership and the reach it commands, we are very confident of a fruitful association".