Big FM ties with Access Atlantech for RJ training course
MUMBAI: In an endeavour to identify and nurture talent and provide aspiring RJs with a formal training program, Big FM has tied up with Access Atlantech Edutainment (I) Ltd. which runs the SAE College, India for an RJ Training Course.
The five week certified training program will be conducted at SAE campuses across 10 cities in India including Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Dibrugarh, Cochin, Coimbatore and Trivandrum.Talking about the tie-up, Access Atlantech CEO Rathish Babu says, "This initiative from AAT with Big FM is a continuing effort from our side to fill the demand gap and enable, offer a course which will be a direct industry driven one with core academics in place which ensures strong learning ground as well as a professional working environment for a student. An internationally aligned program, SAE offers such programs with other global leaders as Steinberg, Digidesign and Apple in other parts of the world."
The course will offer a mix of traditional RJ training as well as future technology modules. It will provide the student with skills on Radio, internet Radio and blogging so as to bring in an integrated learning experience.
Big will have its own in-house management programming associates as visiting faculty to impart knowledge to the students. It will also lend its studios for advance level training programs at regular intervals, which will ensure practical training along with theoretical knowledge. On completion of the course, Big will also provide an opportunity to some of the best students and hire them as RJs in its own station.
Speaking about the initiative Big FM vice president, human resources, Lancelot Cutinha says, "With the economy on a high trajectory growth, the industry at large has never experienced such a mismatch between supply and demand for talent as it exists today and this scenario calls for some going beyond conventional measures and some out-of-box thinking to address the issue. This is yet another initiative from Big FM in leading the development of the radio category."
