MUMBAI: Diageo has launched `Shark Tooth LiveStorms`, touted to be India`s longest ever rock festival.

Launched in partnership with the Bombay Rock Association and anECHO, the event will encompass five cities -Mumbai, Pune, Bangalore, Kolkata and Delhi. The festival promises to offer something for every genre lover, whether classic rock, alternative or new age. Spanning five months with over 50 bands performing at 40 pub gigs and 10 auditorium gigs across the country, the fest will see India`s biggest rock bands performing one last time at the grand finale in Mumbai in February 2008.

The fest will see 30 pulse racing pub gigs and 10 raw, accoustic,unplugged gigs happening across the biggest auditoriums in the country.

"There is enormous untapped talent in the country which we feel deserves to get noticed. `Shark Tooth Live Storms` is all about reviving the live rock music scene in the country and by doing so, creating a platform for these young rock stars." says Bombay Rock Association president Sujeet Ramanna.