MUMBAI: Agency and marketing professionals around the world can now express their opinions about the market impact of digital music in the 2007 Digital Music Promotions Poll.

The survey is currently soliciting inputs from top agencies, consumer goods companies and technology firms who manage and offer digital media as customer loyalty incentives.

Co-operating partners in the poll include Awe, a global entertainment marketing agency and division of Omnicom, and The Orchard, a global digital distributor and marketer of independent music, informs an official release.The results of this study will provide data on the degree that digital music helps brands win and retain consumers when used as part of premium, incentive and loyalty programs.

The 2007 Digital Music Promotion Poll is being fielded by Promo magazine, the authority on promotion marketing and use of incentives, and Hip Digital Media, a full-service digital media agency that specializes in licensing and distribution of digital media.

With global sales for the digital music industry expected to reach $4 billion by the end of 2007, more companies are turning to digital media to retain and attract customers through premiums, incentive and loyalty programs.

"Marketing incentive programs successfully to consumers is a challenging process, and companies are looking for alternative ways to utilize digital media to build consumer loyalty," said Promo editor-in-chief Larry Jaffee.

"We look forward to sharing these survey results with marketers and helping them leverage the benefits of using new media in more non-traditional marketing roles."The survey invites marketers and agency executives for feedback on:

Important issues that impact loyalty and incentive programs Challenges to program launches and consumer interaction Identifying the right incentives and criteria for campaign success Identifying what delivery vehicles work and don`t work Ways to deliver digital music as part of campaigns "Hip Digital Media is proud to align itself with the industry leaders sponsoring this poll. We recognize that music is a big part of marketing and promotions these days, and is going to increase over time as companies adapt to more advanced technology by delivering new media," says Hip Digital Media CEO Mark Holden.

"We look forward to what the results show, and how digital music is changing the premiums, incentive and loyalty business."

The 2007 Digital Music Promotion Poll will run online through 20 September and is accessible at http://2007promopoll.hipdigital.com/AxisPR.