MUMBAI: Hungama Digital Media Pvt. Ltd, has announced an alliance with EMI Music in India, Pakistan, Sri Lanka and Bangladesh. The agreement covers the distribution across multiple digital platforms and formats, via internet and mobile. As EMI and Warner Music have a licensing partnership covering these countries, hence the deal includes Warner Music's digital content as well.

The partnership will provide Hungama's consumers a collection of music from classic artists, contemporary global stars and up-and-coming talent.

Commenting on the association, EMI Music's Executive Vice President Commercial Development for the region Stefan Blom, said We are very pleased to announce this new partnership with such and innovative and progressive company as Hungama. The digital music market in South Asia is still in the early stages of development, with new products and services being developed and network speeds increasing, offering great potential for our artists on Hungama's platforms....

Adding to this, Hungama Digital Media Managing Director & CEO Neeraj Roy said, We are very excited about this partnership. It will allow us to expand our repertoire and make internationally popular content more accessible to consumers in South Asia. With access to a rich catalogue of music content, consumers in the region will have more options to great digital entertainment....