MUMBAI: Municipal Corporation of Delhi has agreed to Fever FM's initiative to name a road in the capital after the master blaster Sachin Tendulkar.

The existing Chandni Chowk main road will now be called �Sachin Ramesh Tendulkar Marg'. RJ Suhas & RJ Manu had initially approached the authorities, but MCD declined the proposal on the grounds that the roads in the capital are not named after living people. Later, when RJ Khurafati Nitin drew their attention to Nelson Mandela Marg, which is an exception- the Mayor considered the drive and asked Fever FM to garner popular public support.

Delhi Mayor Prof Rajni Abbi said, I knew Sachin is immensely popular in India and am overwhelmed by the way Fever FM has got the whole of Delhi to participate in this movement. It was not only the listeners but also the Indian cricket team which supported the campaign. �Dilli main Sachin Tendulkar marg zaroor banega.Chandni Chowk ki main sadak jispar Mandir ,Masjid,Gurudwara aur Church ke saath saath saamne Laal Quila bhi hai, us sadak ka naam hoga Sachin Ramesh Tendulkar Marg....

Commenting on the success of the campaign, Fever 104 FM business head Harshad Jain said, This one is a tribute to all the Sachin's in Delhi. We are more than glad and thankful to the Delhi Mayor for agreeing to the concept. This is our way to honor Sachin's contribution to India and cricket as a game. We are immensely grateful to the people of Delhi for extending their full support towards making this campaign a reality....