Mumbai: After testing waters in Mumbai, Fever FM is taking its promotional campaign - Fever Bolo to Delhi in a brand new avatar - Fever Money Mantra. The winners of the contest will walk away with Rs.1.04 Lakhs as the prize money.
The catch is the same again, answering the phone not with a hello¦ but with the money mantra of the hour. These mantras will be announced on air.
The contest would commence from 9 June till 27 June 2008, with registrations opened from 4 June. The contesting mechanism is being shared on air. This contest potentially offers more than Rs. 60 lacs as prize money to its listeners. The station has also planned a 360 degree strategy, both on and off air to ensure that Delhi also chants the money mantras.

Speaking about the promotion and Fevers latest initiative, Fever FM's station head Delhi Neeraj Chaturvedi says, "Radio is no longer a passive medium. The intention of these initiatives is to increase participation and involvement of the listeners, increase the excitement levels, and give our listeners a chance to get rewarded for their loyalty and participation on the station." Chaturvedi further added, "Fever Money Mantra takes off from Fever Bolo. We have taken the contest to the next level by making it more exciting, involving and engaging."

The station had earlier launched a similar contest called Vodafone Fever Contest for its listeners in Mumbai.