Bangalore: Radio Mirchi 98.3 FM, Bangalore is the official radio partner for South India`s film awards ceremony - 54th Fairone Filmfare South Awards scheduled for August 4th in Hyderabad where the film fraternity across South India: Telugu, Tamil, Malayalam and Kannada will be present.

As a run up to this, Radio Mirchi will be conducting a series of interviews with stars like Ganesh, Vijay, Ramya etc. about their experiences, trivia about the movies, songs etc. The radio channel also held contests on-air for its listeners which kick started on July 25th and ended today. The listeners were invited to be a part of an contest by messaging "Ticket" along with their answers or by calling in to the Radio Mirchi studios in Bangalore. Three lucky couples from Bangalore will be given a chance to enjoy an all expenses paid trip to Hyderabad where they will get an opportunity to stay along with the stars and witness the Filmfare awards as well as participate in the hottest film dos - courtesy Radio Mirchi.

An official release quoted Radio Mirchi Cluster Business Head, Karnataka & Kerala Amit Satpathy as saying, "We are delighted to be the official radio sponsors for the prestigious 54th Fairone Filmfare South Awards considered no less than the Oscars of Hollywood. With this association Radio Mirchi once gain has re-established their strong affiliation with the film industry of the South".

Radio Mirchi has been actively partnering with the film industry in the South by studio visits of film personalities such as Ramya, Ramesh Arvind etc. The radio station also has been associated with music release of prominent and run away hits alike Aishwarya, Mungaru Male.