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News |  15 Jun 2010 10:36 |  By ITV

Gemini TV partners with Saibaba Telefilms for Sangeeta Mahayuddham

MUMBAI: Gemini TV is gearing up to launch the new music reality show, Sangeeta Mahayuddham, come 26 June.

Produced by Saibaba Telefilms, the one-hour show will air every Saturday and Sunday at 9.30 pm.

Hosted by the popular anchor and actress Udaya Bhanu, Sangeeta Mahayuddham aims to bring a new format in music reality shows in India, which is based on teams rather than individuals. Amul is the title sponsor of the show.

Saibaba Telefilms brings six well known music directors and singers - Raghu Kunche, Hemachandra, Venugopal, Geetha Madhuri, Malavika and Nihal- as captains who will challenge each other's supremacy, each with a team of young talent.

Eighteen finalists selected from the mega auditions at Hyderabad will be part of the six teams led by the six prominent captains       

Sangeeta Mahayuddha will last for a total of 14 weeks. The six teams will battle it out in this weekly music competition. Each week, two captains compete for the highest score in order to win. The captains that do not compete judge the performances of the singers.

There are a total of three rounds - Jugalbandi, Solo and Medley - in each competition as the judges give the scores. The winner of each episode would be the team that scores the highest as per the judges' scores. The six teams and their captains are Nizam Nawabs led by Nihal, Kakatiya Kings led by Hemachandra (Sponsored by Amul), Chalukya Challengers led by Venugopal, Pallava Fighters led by Geetha Madhuri, Vijayanagara Warriors led by Malavika (Sponsored by Nestle) and Satavahana Soldiers led by Raghu Kunche.

Said Saibaba Telefilms CEO Rajib Chatterjee, "Audiences in Andhra Pradesh are looking forward to fresh and innovative concepts. The beauty of any regional market is that every region or state brings with it its own cultural nuances and it is interesting as well as challenging to adapt the format of our show to suit the region's cultural sensibilities. With our content expertise, we are confident that this launch will mark a significant milestone in the southern TV industry, fulfilling our aim is to deliver high quality content across geographies."

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