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News |  20 Aug 2007 22:59 |  By RnMTeam

Giri launches music kiosks for easy downloads

MUMBAI: Chennai-based start-up Giri Digital Solutions will soon launch a burn-your-own-CD kiosk under the brand Addkiosk.

The company has roped in noted singer S P Balasubrahmanyam as its brand ambassador. The company plans to instal the 2x2 feet touch screen kiosks in shopping malls, railway stations, airports and theatres, apart from the Giri chain of stores, for anytime download of digital music. The company has invested Rs 60 million into the development of software, hardware costs and licence fees to music companies.

Chief executive officer of Giri Digital Solutions, T S Ranganathan, says the company hopes to have 100 kiosks installed in high footfall locations by the end of this fiscal.

The business generated by music machines installed in three Giri outlets in Chennai, which sell varied religious items, has given the company the confidence for rapid deployment of kiosks.

The easy to use touch screen kiosks enables a person to search using multiple combinations, browse, hear and download music - either as ring tones or as full tracks on to iPods, CDs, smart cards or even cell phones.

It takes around five minutes to burn a CD.The other unique aspect is the currency validation system of the kiosks whereby the machine`s sensors detect the notes or coins inserted and in case of excess payment, a refund voucher is also generated for encashment.

The USP of the kiosks is that these are a brand neutral kiosk with around 100,000 song tracks comprising devotional, Indian classical and cine music in all the major Indian languages, claims Ranganathan. The company plans to include international albums to the kiosks` song library.

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