MUMBAI: Soundflag, an online record label, claiming to be the first of its kind in the world, will launch on 20 April.

The label will act as platform for new musical talent from more than 25 countries worldwide including USA, Canada, UK, Australia, New Zealand, China, Japan, India, Russia, Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Sweden, Norway, Denmark, Portugal, Finland, Greece, Ireland, Poland, Czech Republic.From 20 April 2008, www.soundflag.com will host works of unknown musicians and bands on its website. Most genres like pop, Hip Hop, classical music, reggae, country music or dance can be enjoyed on soundflag.com, says the company.

Soundflag is addressed to radio / music stations, music magazines and event managers. Soundflag makes it easy to obtain knowledge of artists from countries with a less well known music scene. Music lovers can listen to song samples on www.soundflag.com, register, pay and download pieces. The artists keep the copyright confering the rights for commercialising ond disseminating of their work upon Soundflag.

Says Soundflag´s manager Elias Meyer, "Our goal is to arrange co-operation between gifted people with professional backgrounds and radio / music stations, music magazines and event managers."

The benefit for the musicians is their appearance on Soundflag is free and they can upload their music free of cost. The decisive factor for Soundflag´s choice of a song or album is its technical quality. "Due to their excellent quality, the songs from our website can be played on the radio right away.

Already during the upload of songs and albums there will be a quality control and a check-over. Only after this the artists` songs, albums and info pages will be launched", says Meyer.