MUMBAI: Delhi based FM station Hit FM has lauched 'The Ultimate Santana Challenge', an initiative to commemorate guitarist Carlos Santana.

A personally autographed original Red Paul Reed Smith guitar of Carlos Santana can be won through IDEA presents The Ultimate Santana Challenge.
A six week long promotion has been initiated, with an invitation to Delhi bands to participate in the Santana Challenge has now resulted in a huge awareness for this challenge, where the winning music band wins Carlos Santanas personally autographed Red Paul Reed Smith guitar. The opportunity extends to allow all bands in Delhi to send in their work to the radio station to earn qualification via live and recorded performances.

The live performance of the Delhis biggest bands will be held at a South Delhi venue in front of a jury across three weekends on 12 and 19 April, culminating with the finals on 26 April with bands vying for the autographed guitar.

Says Hit's programming head Neetu Puri Mathrani, Hit FM highlights the need for a vibrant Delhi to have specialised content developed to their liking and listening habits. Hit FM has been giving its listeners the popular morning show with the award winning morning personality Sarthak with Adam to Ten Hits in a Row, Top 8 at 8 Countdown show, making this a completely listener endorsed Radio Station.

The partners for the event are Idea, and the associate partners are Seagram's Fuel, Zen Estilo and Sony BMG.

Says Pernod Ricard India marketing vice president Bikram Basu, Seagrams Fuel true to its personality is happy to be associated with the Ultimate Santana Challenge. The brands efforts are to be in sync with the youth of today and this association only helps re-inforce this bond.

Adds Idea Cellular Limited, Delhi Circle COO Atul Chaturvedi, Its a proud moment for us to partner The Ultimate Santana Challenge as the Presenting Sponsor on HIT 95 FM, this is an appreciation of Music and Music related talent we have been associated with, in Delhi.