Ashok Venkataramani - VP skin care

MUMBAI: In line with the launch of Hindustan Lever`s Lux Body Wash the company has introduces a special edition of the pack with a new dance track "Lux Friday Night Fever".

The Friday Night Fever video is created by MTV, composed by Dhoom music director Pritam and choreographed by Caesar of bosco and Caesar fame. HLL`s association with MTV as its creative partner and will promote the video which will premiere on MTV from 9 March.

The stylish video is a celebration of youth and grace as Friday Night Fever is all about being cool and flaunting confidence and the video shines with the glitter of its theme, packaging, glitter dresses and glitter parties!

"The idea came to us in a discussion on how youth reflect inner attitude," said, Skin VP Ashok Venkatramani. "This album encapsulates the energy and confidence of Indian youth. Friday Night Fever is a bold synchronization between artistry and exuberance. Lux Body Wash not only pampers the skin it also speaks eloquently of the state of the heart!"