MUMBAI: Radio sector continous to decline with every quarter showing negative growth in terms of reach.

As per the Indian Readership Survey (IRS) 2011 Q3 data, the total reach of radio has gone down to 158.28 million -- a negative CAGR of 3.9 per cent. In Q2, the total reach for radio was at 161.45 million.

Meanwhile, the sectors like C&S and Internet have seen robust growth in the total reach. C&S reach has gone up by 15.8 per cent CAGR and Internet by 42 per cent, while TV sector has also witnessed reasonable increase by 6.8 per cent, suggests the Indian Readership Survey (IRS) Q3 report released by Media Research Users Council (MRUC) and Hansa Research.