MUMBAI: Cellphone major Motorola has launched its Motomusic service in India on its new offering, Motorokr E8.

The new handset, powered by Motomusic, the company's consumer website for music, videos, ringtones and promotion content, comes loaded with innovative features like ModeShift technology, FastScroll navigation wheel and haptics technology which transforms the device from phone to music player in one touch. Motomusic, already operational in China, has been enabled in India as a result of the company's recent acquisition of Soundbuzz, one of Asia's leading online and mobile music retailers.

Managed by Soundbuzz, Motomusic will offer consumers a selection of digital music content that includes 350,000 songs and ringtones (across the Web and WAP), music video clips and wallpapers.The combined service on Web and WAP will allow consumers to download full songs, ringtones and clips to both their mobile phone and PC at the same time, says the company. It will also enable consumers to recognise and purchase songs or ringtones through the MusicID application. The company has enabled the Motomusic service on its other models too - Rokr U9, and the music edition versions of Rokr E6, Rokr Z6, Razr V8, SLVR L9, Moto Q9h and the W230.

The company says that it is currently building the library and website to sell consumers more videos, wallpaper and other short form video content.

Motorola has priced the Rokr E8 at Rs 15,455 for the premium pack and Rs 13,999 for the deluxe pack.