MTV to spice up Video Music awards
MUMBAI: MTV is looking to spice up the 2007 MTV Video Music Awards by teaming with music producer Timbaland to be the show`s maestro and by bringing together artists to create collaborative `one time only` performances at the 24th annual edition of the awards show.
Timbaland, Foo Fighters, Kanye West and Fall Out Boy will be performing with special guests live from The Palms Fantasy Suites in Las Vegas.
The show takes place on 9 September. Amy Winehouse, Rihanna, Lily Allen and Chris Brown have also been added to the list of powerhouse performers with Justin Timberlake and Timbaland hosting their own Fantasy Suite party. In addition, celebrity DJ/producer Mark Ronson will rock the party in The Pearl with help from his turntables, horn section and surprise guests.
MTV president Christina Norman says, "We may not own Las Vegas yet, but for one weekend the VMAs will rock this town. From Justin to Rihanna to the Foo Fighters, the sheer amount of star power and talent is tremendous and will no doubt blow the roof off The Palms. And, seriously, this is just the beginning."
MTV is set to programme a whole VMA weekend featuring events, appearances and performances culminating with the star-studded music extravaganza. In addition, the show will only air on 9 September in its original form - so what happens in Vegas really will stay in Vegas. Encore presentations of this year`s VMAs will be remixed versions that will be programmed by and for the viewers, deeply connecting them to a complete music experience across multiple platforms.
The ballots for The 2007 MTV Video Music Awards were sent out for the first time to artists and musical tastemakers as well as to an exclusive industry group and viewers who determined the nominees for the telecast.
Around 50 viewers and individuals representing record labels, music journalists, video directors and music producers selected the nominees for awards categories encompassing music forms like rap, dance, R&B and rock. Ballots are cast online and duplication is avoided through a special control number assigned to each ballot, which can only be tallied once.