MUMBAI: Mufin, a new music discovery site that enables music lovers to tap into entirely new artists and songs regardless of their geography or popularity, has announced the official release of its public beta at www.mufin.com.

Mufin brings a fresh approach to music discovery with its advanced audio 'fingerprinting' technology that presents music recommendations based on a song's unique musical characteristics, such as tempo, instruments, sound density, and rhythm structure. Consequently, Mufin's music recommendations are based solely on the musical components, resulting in greater diversity in discovery compared with traditional applications that are based on mainstream popularity, community recommendations and subjective editorial references.

Over four million songs have been indexed and catalogued in Mufin's database; and in a future release music fans and independent artists will be able to upload their own music to further open Mufin's library to a wealth of underground, global, and independent music.

The new public beta release contains several key enhancements added since the private beta version, including:
--  Mufin for Facebook: Similar to the existing mufin widget for MySpace, Facebook users can now access mufin's discovery interface and song catalog right from their Facebook page. Music fans can show off their new music discoveries by posting them on their own profile, or sharing songs on a friend's Discovery Wall.

--  Mufin for iTunes: iTunes users are able to use mufin's discovery and playlist generation engine. Users simply select any track in their iTunes library and mufin creates a playlist of similar sounding tracks based on each song's unique fingerprint. Unlike other playlist generators that rely on metadata or an artist's popularity, mufin's playlist and recommendation technology is based on the music itself -- so even self-produced music can be used to inspire a new playlist.

--  Additionally, the mufin website features other key enhancements, such as the ability to share newly discovered tracks with friends through email. New feature also includes saving of playlists and notepads, the ability to zoom album covers, editorial band and music recommendations from the mufin team, and more.

To get started, select one of your favorite songs at www.mufin.com. Mufin automatically compares its key audio properties to other songs in the database, and instantly the discovery engine displays a list of similar sounding tracks based on an advanced algorithm that analyzes songs' fingerprints. Users can share discoveries with friends, check out what other people are discovering on the mufin dashboards, create playlists, and most of importantly, uncover great music.