Mumbai: Carnatic Music Giants, a coffee table book has inspired R. Sridhar (formerly from Ogilvy & Mather) to form an Unusual Business Creativity workshop.The workshop presented jointly by Bombay Jayashri, T. M Krishna and Sridhar is a bold experiment and a fresh new way of looking at one field and examining how it can influence another.

It is a study of seven maestros who innovated in a highly traditional bound and conventional form of music and succeeded. "The beauty of this workshop- You do not have to know anything about Carnatic Music. What you need is a passion for your business, an ambition to make a mark and an open mind to look at new ideas. As a result, you will find the workshop neither esoteric nor vague", states the release.

The workshop is scheduled for 1 June 2007 from 9:30am to 3:00pm at the Grand Hyatt.

Early this year two leading Carnatic Music Exponents and sought after musicians Bombay Jayashri and T. M. Krishna had released a coffee table book at the hands of the President of India.The book features the life and times of seven Carnatic Music Giants, co-authored by a senior advertising professional, Mythili Chandrasekhar from JWT. The book published by Matrka, a trust founded by Jayashri and Krishna, dedicated to promoting Carnatic music.