MUMBAI: Bhaskar Group's My FM has appointed Arti Jaiswal as head of sales for north and east regions. In her new role, Jaiswal will look after the FM station's media sales based out of New Delhi.

Coming from Amar Ujala, where she was chief manager (north), Jaiswal brings with her over ten years of experience in media sales. She has worked with India's leading media publications like Dainik Bhaskar and Dainik Jagran.

My FM is already operational in 15 cities in India. It will roll out two more stations to reach the target of 17 cities across the country.