MUMBAI: My FM is the official radio partner for Emerging India Awards 2008, India's first awards for Small and Medium Enterprises.

CNBC TV18's 'Emerging India Awards in their fourth year now, recognises the leading Small & Medium Enterprise (SME) performers and have opened up a world of new business avenues for SMEs all over the country. All 17 stations of 94.3 My FM are highlighting the awards and the nominees of the awards. Listeners are also being informed about the on-air episodes on CNBC encouraging SMEs from across the country to take their businesses to the next level of growth.

Says My FM business head Harrish M Bhatia, "Our states being the economic belt of the country are the gold field of SMEs redefining Indian business'stature on the global map. Giving CNBC a platform to highlight these awards in our markets is a pleasure."