MUMBAI: The Bhaskar Group`s 94.3 MY FM recently concluded `Ashiyana`, which the station claims is Indias first on-air property mela.

The innovative programme helped MY FM listeners identify their ?‹?“dream homes in the city of Indore, claims a release.

The radio station realised the increasing demand for homes amongst the people of Indore and the lack of information on the options in the city. The station arranged for RJs to visit upcoming complexes and localities and updates on the latest development, prices and loans. The station also invited listeners to call with queries and information. The mela lasted seven days.

Says My FM business head Harrish M. Bhatia, Possessing ones own home is perhaps the most cherished dream that one has. With the real estate market in Bhopal and India seeing a boom, this wish can easily come true. However, one of the biggest problems is access to correct information. Thus, we decided to help resolve this specific problem for our listeners. The mela has been a great success and we are glad we helped our listeners in finding something so close to their heart.

Adds My FM`s programming head Viplove Gupte, This is Indias first ever on-air property mela. It clearly goes to demonstrate how MY FM is a brand that understands local sentiments and needs. Our content caters to the issues close to the heart of all people. That is why MY FM is called Dil se - a channel truly close to the heart of its listeners.