MUMBAI: As digital has become one of the most prominent promotional tool, My FM has initiated a campaign �Radio Dikhta Hai', where listeners can watch their favorite My FM shows on YouTube.

The station has accumulated a strong fan base on social network site via facebook and will further fortify the network through YouTube.

Speaking on the initiative, 94.3 My FM CEO Harrish M Bhatia said, We are very happy with this new endeavor where our listeners would be able to experience My FM much more than before. This is another milestone for us and we would continue to offer more such innovations to our listeners in a true Jiyo Dil Se fervor....