MUMBAI: In its zest to offer listener friendly content, My FM, one of the leading players in the non-metro markets, has recently launched a new segment titled ‘Bhagwat’ on its morning show ‘Aaradhna’ across 17 stations.

The segment airs on the show every day (Monday to Saturday) from 6:45-7am, in the voice of Pandit Vijay Shankar Mehta.

Listeners can tune in to ‘Bhagwat’ which means the divine eternal tales of god, considered to be the purest and greatest of all the puranas since it invokes devotion towards the God Vishnu and his various incarnations. It primarily focuses on Krishna since he was the complete incarnation of Lord Vishnu.

Commenting on the launch of the religious segment, My FM CEO Harrish M Bhatia said, “We believe in offering the best and unique content to our listeners, our team puts in a lot of time and effort in studying the market and preparing content as per our listeners needs, we do a lot of research and our in-depth knowledge of the markets we are present in helps us in continuously experiment with our content. The idea behind the move to start a segment on Bhagwat is to enrich the listener’s lives with soul touching discourses and rendition of Bhagavad Gita.”