MUMBAI: Philips Electronics has launched the "Rip-All" AZ1856 Sound machine in India, the first of its kind in the country.

With the sound machine, designed by Philips exclusively for the Indian market, users can now convert CDs and cassettes to MP3 music with the single touch of a button.

Says Philips Electronics India Director- Consumer Electronics Division, Gunjan Srivastava, "The audio cassette has been a part of Indian music culture for over 40 years. Although Indian consumers have always been ardent music listeners, the reign of the cassettes seems to have come to an end with the advent of MP3 playability. Hence we have introduced the first of its kind Rip-all sound machine that provides the option of ripping music from cassettes, CD and FM Radio into MP3. The same can be downloaded and played back through USB flash drive or MP3 players.
Music lovers no longer run the risk of losing any songs."

Key features of Philips' Rip-All AZ1856 Sound machine,One touch MP3 recording: Users can plug in their USB mass storage device to the USB port on Philips audio system and start recording their favorite music from CDs, cassettes, FM and radio to the USB device or MP3 player - with one touch operation.

Play music via USB Direct: Users can simply plug in their device to the USB port on the Philips Hi-Fi system to play formats like WMA and MP3 along with cassette and radio.
The Rip-all also has Dynamic Bass Boost, Bass Reflex Speakers and 50W Music Power Output for a superior audio experience.

The Philips Rip-All AZ1856 CD Sound machine is available in India at leading consumer electronics outlets and exclusive Philips Arena showrooms at Rs 4999.