MUMBAI: The third India Radio Forum in Mumbai organised by Partners in Media Asia will take place on 30 May. The international radio broadcast arena will provide a venue for radio professionals and the advertising fraternity to discuss current issues concerning the rapidly burgeoning radio industry in the country.

This years India Radio Forum has adopted the theme of Pump up the Volume: Integrate, Innovate and Evolve.

Commenting on this years session topics, Partners in Media sales director Rajika Mittra says, As is the case every year, this years session topics have been designed, through careful research, to be as relevant as possible to the current needs of industry executives.It is our aim that the sessions organised at the forum, whether it is the presentations given by international industry experts, or issues debated in our panel sessions, will enlighten and inspire professionals to propel the industry to greater heights, adds Mittra.

This years forum presentations will feature topics ranging from creativity in the 21st century, branding strategies in a cluttered market to insights of audience management studies from around the globe.

Speakers at the India Radio Forum 2008 will include Brand Supports founder Christoph P¶schl; Creative Animal Internationals president Doug Harris; Germanys Radio FFNs programme director Ina Tenz and RadioGurus founder and owner Palle Bo.

The Indian radio industry will debate such issues as Balance Sheet: Giving Advertisers More Bang for their Buck; "Let Us Hear It: What do Advertisers Want?; Show Me the Money: Finding Revenue on Radio; and the India Radio CEO dialogue on the State of the Industry: Challenges & Opportunities.

The core of the forum has always been a celebration of the importance of radio in the media industry. In line with this, radio has, no doubt, always been the voice of the forum, and we take great pride in being able to inform and update local and international FM players about the growth and impact of the FM industry in India, shares Mittra.