Comments (0)
News |  13 Nov 2007 20:40 |  By RnMTeam

Radio City, Gillette partner for online gaming portal

MUMBAI: Radio City will showcase Gillette`s interactive gaming website www.gillettewinners.com, a site that will help sports enthusiasts realise their dream of meeting their favourite sports star like ace Indian batsman Rahul Dravid, golf player Tiger Woods, soccer player Thierry Henry or legendary tennis pro Roger Federer in person.

From 1 November till 31 December 2007, eight listeners and Gillette consumers from Mumbai, Delhi, Hyderabad, Chennai, and Bangalore stand to win the chance to fly to Australia to meet Dravid or Federer.

www.gillettewinners.com is in the online gaming domain and Radio City will integrate the online gaming proposition through engaging gaming concepts on-air.

For example, Radio City has devised a segment Games People Play on City City Bang Bang (Mumbai, Delhi, Bangalore, Chennai) and City Lounge (Hyderabad) which provides a summary of the day`s play by the people who logon onto the website. An on-air gaming capsule Reverse Swing puts the RJ in the `hot seat` and gives the listeners the chance to quiz the RJ on the games in the website. If the RJ fails to answer, the Radio Cityzen wins himself a gift hamper from Gillette and goodies from Radio City.

Talking about the initiative, Radio City national marketing head Rana Barua said, "We, at Radio City, are glad to work with Gillette India to support this initiative. We believe in giving our listeners what they want - be it music or the sport they enjoy. Along with music our listeners want to listen to, Radio City is providing Indian sports enthusiasts, all the scintillating sports action along with the chance to meet great players."

Tags
Games