MUMBAI: Radio City is launching a contest `Count the Cash` on the breakfast show. Starting from 15 October the contest comes in succession to the recently concluded contest `Cash ya Holiday`.

Participants of the contest `Count the Cash` will be given a chance to count as much as money as one can in 30 seconds. The participant gets to keep the money if he answers the question asked by the RJ.

Radio city national marketing head Rana Barua said, "Keeping in mind the spirit of the festive season, Radio City has developed an innovative concept `Count the Cash` that engages listeners giving them the chance to win as much cash as they can count on the spot."For the first time, listeners can play this game twice on the show - once at 8:30 am and then again at 9:30 am thereby allowing more listeners to participate and win," he said.