MUMBAI: Radio Mirchi 98.3 FM has launched in Kolhapur taking the total number of stations to 23 across the country.

Radio Mirchi is already operational in places which include Mumbai, Delhi, Chennai, Kolkata, Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur, Pune, Patna, Jalandhar Goa, Bhopal, Vadodara, Kanpur, Rajkot, Varanasi, Nashik, Lucknow, Surat and Aurangabad.

The shows that the Kolhapur station have are Hello Kolhapur, Khoobsurat,Total Filmi, Bumper to Bumper,Club Mirchi, Purani Jeans and Dil Chahta Hai.

Other special weekend shows includes Sunday Ko Shut-up which airs songs back to back.

Entertainment Network (India) Limited COO Nandan Srinath said, `"It`s truly a proud moment for Radio Mirchi with the station launch in Kolhapur. We plan to expand rapidly and the west zone is an important market for us. We expect the Mirchi style of programming of Radio Mirchi to revitalise radio in Kolhapur, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities."Radio Mirchi Kolhapur station head Sushant Nayar said, "Kolhapur is a perfect blend of the new with the old - the city is an important centre of Marathi film industry. Radio Mirchi in Kolhapur, like all its other stations, will have localised programming content with local news that you can use everyday, every hour."