MUMBAI: RED FM`s Mumbai station recently celebrated its fifth birthday, with a unique concept christened Paanch mein Paanch - five days of special programming and marketing initiatives beginning 2 July 2007.

Among the initiatives chalked up are special celebrity messages,never before heard segments of Kamla Ka Hamla and Angry Ganeshans. RED FM also celebrated their big day with the children of NGO Dream Homes and make the day special for them as well.

On-ground, RED FM reached Mumbaikars across multiplexes and malls, interacting with listeners, offering MP3 Players, DVD players, mobile phones, `Free Shopping` Pantaloon vouchers and Cinemax movie tickets at The RED FM lounge to be given out as prizes to listeners who participate in the celebrations of RED FM.