MUMBAI: Red FM is the official partner for St. Xavier`s annual college festival `Malhar`. The station has kick started its events for the festival by launching the one-hour broadcast of Radio Malhar on the college campus.

Red FM COO Abraham Thomas said, "Along with innovative on-air content, Red FM participates in various on-ground activities to strengthen the bond with our listeners and reach out to them in every possible way. With our interesting concepts surrounding college events we want to reach out to the youth of the city and provide a platform for the youth to express themselves creatively."

Besides, Red FM is also giving away goodie bags and Cinemax movie tickets to the college students.