MUMBAI:Music director and singer A R Rehman has partnered with Endemol and the United Nations for Mission Ustaad, a show to be telecast on soon to be launched entertainment channel 9X.

The show will feature Rehman and some of the top names in singing and entertainment, who will provide engrossing musical entertainment for a cause.

Says INX Media promoter and group executive director Indrani Mukerjea, "Besides entertaining millions of viewers on 9X, Mission Ustaad will communicate the essence of the Millennium Development Goals across the length and breadth of the country."

Adds Endemol India managing director Rajesh Kamat, "Music is a universal language that binds people together irrespective of their nationality, religion or economic stature. With Mission Ustaad, we get the opportunity to reach out to our audiences and involve them in key issues using music as a binding factor."