Bangalore: Kingfisher today announced the launch of "Kingfisher Metalfest` 07" - an annual property that aims to target a significantly large population that consumes the harder genre of music between hard rock & heavy metal.After high decibel performances in Delhi and Shillong, Sepultura now bring The Dante XXI tour to Bangalore on November 3, 2007

The official release quotes United Breweries Deputy President, Shekhar Ramamurthy, "Kingfisher Premium is a brand that understands and represents the aspirations of the youth of this country. Much like the brand, music as a genre cuts across all barriers & unifies the youth. Kingfisher has for long been associated with music, fashion & sports. We are proud to associate with Sepultura which has a fan following `in millions` across the world.".

The release further quotes Sepultura`s frontman David Green as saying "We are very excited to come & play in India, a country that has always been a dream gig. We have so many fans here & have been waiting for a real long time for this to happen. We are especially pleased to be working with like Kingfisher, a brand that has achieved international recognition consistently and with PDM, a reputed experiential marketing company. We are sure that they will make this tour for us as one of the most memorable tours ever "

The release quotes CEO, PDM India CEO & front man of Leading Indian Metal band `Brahma` Devraj Sanyal as saying- "We`ve noticed that this area of music has been ignored for a long time though in recent times with concerts of Iron Maiden and others have proved to be the largest crowd puller, multiples of what the Hip hop & pop artists have been able to draw. The demographic we are targeting is in the age group of 18-30 and is a very focused spender with a great sense of brand preference & a substantial ability to spend some serious monies".

Kingfisher Metalfest aims to be a long term annual property with the 2008 plans of 4 concert series being planned with some big names in the genre. These concerts will be done across the country in various geographies where the consumption of this kind of music is high.