*Ties up with more than a hundred labels across the country for Digital Content

MUMBAI: Shemaroo Entertainment has acquired the digital rights from labels and content owners across the country, and aims to monetize the same on digital platforms.

Looking at the popularity of regional content in B and C towns and in rural India, the company has scaled up its activities in the direction. It has tied up with more than 100 labels to add regional content. Shemaroo has digital content, both in audio and video, across more than 20 languages including Gujarati, Marathi, Punjabi, Rajasthani, Bengali, Telugu, Tamil, Himachali, Garhwali, Haryanvi and Nepali. Consumers can enjoy Folk songs, Devotional songs, Gazals, Romantic songs and a range of other local flavoured content in their own languages  

Jai Maroo, Director, Shemaroo Entertainment Pvt. Ltd., said Our recent acquisitions will not only add to our library but will help us cater to a wider range of customers. We are working to elevate the experience of entertainment consumption through digital media by adding new content and constant innovation. We are looking forward to position Shemaroo as a one stop shop for aggregation and management of Indian content be it Bollywood or much more beyond that....

Pegging digitally delivered entertainment as the biggest growth area for the industry, Jai Maroo, said, Our tie-ups with labels like Fountain Music, Navrang, SS Communications, Veena Music, Kavithalayaa Productions, Video World, and Simran Music Industries to name a few is a step to move ahead in the direction. With these deals Shemaroo gets a huge content base from traditional to contemporary content of various genres like Devotional music, Folk, Pop, Romantic, Classical, Ghazals, Children Songs, Qawwali,  Sufi, Ravindra Sangeet, etc. The acquired content will be monetized across digital platforms like Mobile, Internet and IPTV among others....