MUMBAI: Bhaskar Group`s radio venture My FM and Spice Telecom have joined hands to launch the Spice MyFM Radio service to provide music to its mobile subscribers.Through this service, pre-paid and post-paid subscribers can listen to non-stop songs and create their favourite music albums with songs ranging from Bollywood chartbusters, devotional, ghazals, pop music, Punjabi folk and much more.Spice Telecom CEO Prakash Nanani said, "The launch of Spice MyFM Radio service reinforces and strengthens our commitment to innovation. Our aim is to be the first to provide innovative telecom services to our subscribers. The launch of this mobile music service is based on the growing need of anytime-anywhere music which can be made available to all. We are confident that this service will help deliver an amazing mobile music experience to our subscribers."

My FM regional programming head (north) Ritu Ghai said, "This is an exclusive opportunity to listen to My FM anywhere-anytime through Spice. We are really looking forward to this association as this has opened a new medium for us to reach our listeners and it also provides an opportunity for listeners to listen to their favorite radio channel whenever they want to.

"Furthermore, through this service a subscriber residing even in a distant village and town can listen and enjoy My FM by simply subscribing to the service on Spice."