MUMBAI: Spotify, popular legal music streaming service in Europe, has entered US with the support of major record labels.

Spotify's mobile device and tablet, in partnership with Motorola will launch various marketing campaigns to offer its customers early access to Spotify's on-demand music streaming service.

Spotify Founder and CEO Daniel Ek said, We believe that music is the most social thing there is and that's why we've built the best social features into Spotify for easy sharing and the ultimate in music discovery. I'm looking forward to connecting with some of you in Spotify and discovering some cool new tracks."

Spotify North America chief content officer and managing director Ken Parks said, Spotify was founded as a better, simpler alternative to piracy. So making sure that the people who create the music prosper is hugely important to us. We have full catalogues from all the major labels and a raft of independent labels including those represented by Merlin, which means all of their artists are being fairly compensated for their creativity every time people enjoy music through Spotify."