MUMBAI: After a stint of over one year seven months, Sridhar Naidu has quit Fever FM as regional sales head-radio and entertainment. He has joined media outsourcing company Fourth Dimension as business head-South.

In his new role, Naidu will consolidate all products of Fourth Dimension – television, print and radio to give a 360 degree solution to all the clients. He will be based in Chennai which is his home town and will report to Fourth Dimension national sales head Sreekant R.

Speaking with Radioandmusic.com, Naidu said, “I have worked in radio for seven years and I felt that I should try television now and Fourth Dimension will give me the needed exposure. This will be the first time that I will be exposed to television. It will be a challenge for me but I believe my media experience of years will act as my strength.”

On his experience with Fever FM he said, “Working in Fever FM was extremely a successful experience. We had set the target to grow at 100 per cent and we achieved that.”

With over 16 years of experience in media industry, Naidu has worked at Big FM, Radio Mirchi, South Asia FM, Reliance Broadcast Network and Hertz.