Mumbai: T Series chairman and managing director Bhushan Kumar has announced the launch of a music label called YBR Records Pvt. Ltd.

Radhika Rao and Vinay Sapru (Directors of the film Lucky No Time for Love) will be the creative directors and CEO for the label.

Targeted towards the top price market the albums under the YBR label will be promoted and marketed towards Indian youth and the upper middle class.

A boutique label, will contain Hindi non-film repertoire, international music / home video, children`s repertoire and Hindi feature films production.

The first product to be launched under the YBR Records label is ""Ustad and the Divas"" featuring the legendry Saarangi player Ustad Sultan Khan.

Ustad Sultan Khan returns after the success of Piya Basanti, this time he teams up with three of the hottest singing divas, "Chitra, Sunidhi Chauhan and Shreya Ghoshal." for a brand new album. Nina Sarkar & YBR Records discovery Varun Toorkey will star in the music video "Leja Leja".

Kumar, realising the care and nurturing that artists require to break in and succeed as Pop acts in the Indian market has decided to expand his already vast label of T Series repertoire.