MUMBAI: Music label T-Series has a couple of projects on its platter, which it plans to launch by the end of November.

The label launched the music of the much hyped Aamir Khan starrer 3 idiots online on 9 November. Says president - marketing media publishing (TV) Vinod Bhanushali, "Innovation is the key today for every sort of marketing. One needs to constantly bring out a point of differentiation for your product. Since the movie is about young guys, we wanted to do something to connect with the youth. Since the youth is glued on to the internet, we thought it would be the perfect platform to release the music online. And Aamir is anyway known for doing out of the box things."

Before the audio release there was a listening session for the radio stations who otherwise often play the same single track. We wanted them to sample the music," he adds 

The label also has the music rights for Amitabh-Abhishek Bachchan starer 'Paa' the music for which is releasing on 14 November - Children's Day. The music for the film is composed by Ilayaraja. Also, the music of the much delayed Hrithik Roshan starer Kites will see the light of the day this November. The promotions for the movie will start this month end and the movie is scheduled to release in January. The music for the film has been scored by Rakesh Roshan.

Apart from the films lined up, T-Series will also launch Adnan Sami's track featuring Jermaine Jackson on 15 November. The song is about the spirit of Mumbai and is shot on the streets of the city. Both Adnan and Jermaine will be featured in the video which claims to be a thorough visual treat.

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