MUMBAI: Newly launched brand Junglee Music could help Times Music hike its targeted revenues this year by nearly 80 to 100 per cent.

Junglee is the new label under the Times Music umbrella which will offer mainstream film music, Hindi and Tamil to start off with. It started operations with the music of Anees Bazmee's Welcome, which has music composed by Himesh Reshammiya, Sajid-Wajid and Anand Raj Anand. The company has also launched the music of a Tamil film this week. "Our products will speak for themselves. The brand itself has already created a lot of curiosity," says Gupta, about the lack of a buzz around the new brand.
Times Music, which has been in the music business for the last ten years has specialised in spiritual, remixes, pop and international, but has dabbled only in a very restricted way with films. Vishal Bharadwaj's Blue Umbrella was an example.

One of the key mandates that chief operating officer Adarsh Gupta came in with a year ago when he joined the company was to scale up the business.

A part of the growth strategy was to get into Hindi and Tamil mainstream film music and Junglee was born of a need to reach out to today's youth with a young, energetic, edgy kind of brand.

"Like Radio Mirchi happened in the radio space, there was a need for something new and fresh waiting to happen in the music space in India," avers Gupta.

The company also plans to tap all possible digital revenue avenues through Junglee although there are no plans yet to sell music online.

While Gupta insists that the relationship with music store Planet M (which Bennett, Coleman sold to the Videocon group recently) remains intact, the company is now seriously looking at getting into mainstream supermarkets and hypermarkets for better distribution of its music.

A revamped website for Times Music (http://www.timesmusic.com) is also part of the gameplan.