MUMBAI: Two FM stations have hit the airwaves of Puducherry. Reliance ADAG's Big FM has launched its 41st station in Puducherry, while Malar Publications' Hello FM has launched its sixth station.

Already operational in places that include Mumbai, Delhi, Hyderabad, Chennai, Kolkata and Bangalore among others, Big FM will launch four more stations to complete its total count of 45 stations across India.

Big FM Pondicherry shows are Suprabatham, Inia Vazhtugal, breakfast show Big Vanakkam, Chinna Chinna aasai, o Podu, Ennama Kannu and Ragasiyamaai among others.

Big FM director South Sabita Kath said, "The programming mix of the station has been put together after much research and understanding of local requirements."

The new Hello FM 106.4 FM in Puducherry gave away 1064 gold coins to listeners throughout the day.

Hello FM COO Rajeev Nambiar said, "Puducherry with its large Tamil speaking population is a good radio market. With the launch of this radio station we will be able to provide an excellent platform for advertisers all over India to effectively reach their target audiences down south through radio. We are also planning to launch our radio station in Tiruchirapalli very soon."Hello FM marketing head Charles said, "We will be rolling out a lot of marketing activities to promote Puducherry radio station effectively."