MUMBAI: UTV and Airtel will extend the Talk2Me service to regional markets like Kochi and Chandigarh, with Satinder Sartaaj, singer, composer and lyricist from Punjab, and Jagadish Kumar, a Malayalam film star. Talk2Me service is a celebrity chat platform where thousands of fans can get connected with their favorite celebrities and chat with them live on voice chat. These stars will chat on their upcoming ventures, their passion, and their likes and dislikes. Fans can connect with Sartaaj on 21st March, 2011 between 4 and 5 pm by dialing a special number, and similarly with Jagadish on 22nd March, 2011 between 5 and 6 pm.

Sameer Pitalwalla, Sr. Vice President, UTV Interactive and Business Head Video Products, said, Talk2Me is an exclusive service designed by UTV and Airtel. After receiving immense response on voice chats for other celebrities in the past, we are looking at expanding this to regional markets. Talk2Me service is a good beginning to extend our foray in these markets and hence we are pleased to partner with popular names likes Sartaaj and Jagadish. We have lots more in store for this platform, where fans from across the country will get a chance to interact directly with their favourite stars regardless of where they are....

Jagadish Kumar said, It is for the first time that I will be interacting with people on such a large platform. It is new, interesting and I'm really looking forward to it. I love to chit chat with my well wishers. This will help them get a sneak peek into my reel life as well as real life....

Sartaaj said, It's always a great experience for a performer to get connected with his fans. I am blessed to have a large section of audience that believes in my product and drives me to deliver my best. I am excited to explore this new platform of live chat whereby my well wishers and followers can speak their heart out to me....