MUMBAI: Vh1 announced the promotion of Tina Imm as SVP and GM of the Vh1 digital division. The announcement was made by Vh1 GM and EVP Tom Calderone.

In her new role Imm will be responsible for overall strategy, creative direction, content development, and production for Vh1 Digital`s platforms including: Vh1.com, Vh1Classic.com, Vh1 Mobile, Vh1 Games, and several of Vh1`s existing and planned vertical sites.

In this position, she will also lead the content, promotional, and branding convergence between Vh1 and its digital properties.

Imm will also work under the oversight of Courtney William Holt, EVP of digital music and media for MTV Networks` Music Group, on digital strategy and initiatives, stated an official statement.

"Under Tina`s leadership, Vh1 Digital has grown immensely. In addition to video streams on Vh1.com achieving triple-digital growth over the last two years, the last three months were our most streamed quarter ever," said Calderone.

"Tina`s team has successfully grown our digital business by developing and launching made-for-mobile and broadband series, new sites like Vh1Classic.com and products like our Vh1.com syndicated video player."

Most recently, Imm was VP, Vh1 Digital a position she held since joining Vh1 in July 2004. Previously, Imm served as COO for Complex Media LLC, a media company that develops creative for youth culture through various media outlets.

Calderone also announced that Tony Carbone and Deb Kadetsky have been elevated to VP digital production and programming, and VP digital marketing respectively.

In his new role Carbone will manage and supervise all production and programming for Vh1 Digital. He will continue to oversee the digital and broadband production and programming departments.

Kadetsky will continue to lead the company`s efforts to develop and implement strategic programming and promotional plans to support Vh1`s digital initiatives across platforms - online, digital music, mobile and games.