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News |  12 Sep 2007 16:29 |  By RnMTeam

Virgin Radio to launch in Dubai

MUMBAI: Sir Richard Branson`s Virgin Radio International and Arab Media Group will together launch Virgin Radio Dubai, a new English hit music station that will launch towards the end of this year.

Virgin Radio Dubai will broadcast over Arabian Radio Network`s frequency from studios in Dubai. Arabian Radio Network is a subsidary of Arab Media Group. The new station will be run as a collaboration, with Virgin providing input into programming, marketing and promotions, says a CNN report.

Virgin Radio has already announced launches in Italy and France. "We are already exploring opportunities to establish Virgin Radio in other parts of the Middle East and I have no doubt that we`ll be launching many more stations over the coming years," says Branson. Says Abdul Latif Al Sayegh, Chief Executive of Arab Media Group, "This year we will incorporate more television stations and two new radio stations. We have a vision of filling the many niches that have been left unaddressed in popular media up to this point, and through better understanding and knowledge of our audience we will keep delivering. Virgin Radio is a major step towards achieving this vision."

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