MUMBAI: Zee TVs flagship reality show Sa Re Ga Ma Pa Challenge 2009 has roped in Hero Honda as the title sponsor.

Reliance mobile and Spice mobile are the co-presenting sponsors of the show that will kick off on 4 July, Fridays and Saturdays at 10 pm.

Dish TV, Hyundai Motors, Max New York Life, Johnson and Johnson, Cadbury, Marico and J&K Cement are the associate sponsors of the show. Zee TV business head Tarun Mehra says, This year too we have contestants from all over the world making it in every sense a real 'viswa-yudh.' Apart from India, contestants from Pakistan, UK, Australia and Middle East will battle it out and the audience will surely be mesmerized.

Thirty-two contestants selected from across five regions and 25 countries, will compete with each other under the guidance of the four mentors.

The mentors include Adesh Srivastava, Pritam Chakraborty, Shankar Mahadevan and Himesh Reshammiya. Aditya Narayan is the host of the show.